Campaign for the Apple iPhone, which combines a phone with an iPod with the launch of Internet access, could be the most successful marketing effort ever. Shortly before the release of the product was estimated that two thirds of the U.S. population has seen the device. The hype surrounding the launch has been phenomenal. During the six months before the launch of the product has been the subject of 14,000 articles, blogs, 311 000, and generates 69 million visitsGoogle.
Apple's marketing efforts have always been a step above the other, from his famous 1984 Super Bowl commercial. Marketing experts believe that the iPhone has surpassed the legendary marketing campaign as the introduction of the Ford Mustang in 1964, and Microsoft Windows 95 launch of the iPhone has generated more coverage for your media than any other product, according to Al Ries, a marketing strategist of the first floor. (Bloomberg.com) "Ask yourself howMany companies could announce a product six months in advance and not only maintain the public interest but even build the frenzy. And 'shocking to me, "said Jeremy Horwitz of iLounge. (NY Times)
Iphone
The true measure of a marketing campaign for the success boils down to the sales it generates. And all the hype has translated into significant sales. It is estimated that Apple, along with distribution partner AT & T to sell 3 million phones initially. In the first year will already exceed $ 2.5Billion €. Steve Jobs, Apple's CEO aims for 10 million phones in 2008, sell and collect the 1% of the global market. And Apple probably a gross profit margin of over 55% on top of their $ 599 iPhone to enjoy!
As Apple has done? They have not only created a revolutionary product, but may also produce an incredible amount of buzz, through a teaser campaign to best effect. Jobs introduced the product at Macworld Expo before departure. Apple does not give upthe product to the press before, so they had to write about it and then wrote again, if it was given just before the launch. (Michael Stelzner blog)
Apple's use of video clips on the Internet and an innovative television spot that ran during the Academy Awards to say "hello" with the likes of Marilyn Monroe "Hello" to give the release in June. Subsequent ads show close-ups showed that what people on the phone. "It gave methe sense that I actually experienced the product, "said Matt Wills advertising firm Martin Agency." Do you have any money on advertising ($ 100 million after JupiterResearch), but certainly not spent a lot, "said Ries." The PR, the hype, publicity, advertising makes it more visible. "(Bloomberg.com)
The formula for the extraordinary success of Apple is actually quite simple. Produce innovative products that consumers want, and no one is betterAdvertising and marketing.
The Apple create the best marketing campaign ever for iPhone
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